Headless commerce separates presentation from catalog, cart, and order services—giving brands freedom to craft experiences without replatforming core systems.
When headless makes sense
- You publish content-heavy campaigns frequently.
- Multiple frontends share one product catalog (web, app, kiosk).
- You need regional storefronts with localized UX.
Architecture components
- Commerce API — products, inventory, pricing, checkout.
- CMS — pages, blog, merchandising stories.
- Storefront — Next.js or similar edge-rendered app.
- Search & recommendations — optional dedicated service.
SEO and structured data
Generate product schema, canonical URLs, and sitemaps from the storefront layer with stable slug rules.
See our e-commerce solutions for composable storefront delivery.
