Marketing sites built with modern frameworks can still miss Core Web Vitals if assets and rendering paths are not disciplined. Use this checklist before launch.
Largest Contentful Paint (LCP)
- Preload hero image or critical font files.
- Serve AVIF/WebP with responsive
sizes. - Inline critical CSS for above-the-fold content.
Interaction to Next Paint (INP)
Break up long JavaScript tasks, defer non-critical scripts, and prefer CSS transitions over heavy scroll listeners on mobile.
Quick wins
- Audit third-party tags quarterly.
- Lazy-load below-the-fold media.
- Use a performance budget in CI.
Cumulative Layout Shift (CLS)
Reserve space for images, ads, and dynamic banners. Avoid injecting UI above existing content after load.
Performance is a feature your SEO and conversion rates share.
Our web development team ships performance-first by default.


